Dunn Data Products

PII

Personal Identification Information

This is our base record, the name and home address of each individual in the United States (excluding children), populated by multiple large data sources for years.

MD5

MD5 Message-Digest Algorithm

This is the email address, with date stamps, URLs and user ids. We have over half a billion tied to PII.

Devices

Mobile and Desktop

mobile phones, laptops, desktops and landline telephones, delineated by number, location, carrier, date obtained or last verified, device ids and social handles (partial in some fields).

Demographics

Statistical data relating to the population and particular groups within it

Age, income, gender, ethnicity, profession, marital status, the presence of children, education, and an abundant variety of other demographic fields attached to PII.

Lifestyles

The way in which a person or group lives.

Gardening, sports by type, technology, news, camping: virtually every lifestyle, with each specific category indexed by the level of interest intensity.

Source & RFM

Recency, Frequency, Monetary

The source (retail, online, direct mail, phone) and Recency, Frequency and Monetary amount of transaction, categorized by product or service purchased. This is the most powerful component in real-time marketing to customers and new prospects.

Consumer Data

Reach The Whole Person

Database Development, Mobile Marketing, Customer Data Monetization, and Customer Acquisition. Get started now.

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