Dunn Data Products
Personal Identification Information
This is our base record, the name and home address of each individual in the United States (excluding children), populated by multiple large data sources for years.
MD5 Message-Digest Algorithm
This is the email address, with date stamps, URLs and user ids. We have over half a billion tied to PII.
Mobile and Desktop
mobile phones, laptops, desktops and landline telephones, delineated by number, location, carrier, date obtained or last verified, device ids and social handles (partial in some fields).
Statistical data relating to the population and particular groups within it
Age, income, gender, ethnicity, profession, marital status, the presence of children, education, and an abundant variety of other demographic fields attached to PII.
The way in which a person or group lives.
Gardening, sports by type, technology, news, camping: virtually every lifestyle, with each specific category indexed by the level of interest intensity.
Source & RFM
Recency, Frequency, Monetary
The source (retail, online, direct mail, phone) and Recency, Frequency and Monetary amount of transaction, categorized by product or service purchased. This is the most powerful component in real-time marketing to customers and new prospects.